With media spend on the global influencer market expected to approach $6 billion this year, a new research report has been released by Snapchat and MCN.
It revealed how content creators and brand-sponsored content could push the industry even further.
The study called “Unleashing Influence: A Marketer’s Guide to Influencer Success” explored users’ perceptions and preferences across five countries including Australia, France, Saudi Arabia (KSA), The United States of America (USA), and the United Kingdom (UK).
The inclusive group of participants in the study, from different generations and diverse demographics, shared thoughts on influencers and how they feel about brands
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
