The latest UNWTO Barometer states that 67 per cent of respondents in the Middle East expect tourism to return to pre-pandemic levels by 2022, while most people surveyed in Africa believe it will be delayed until 2023. Be that as it may, the race is on, and the competition is fierce. Tourism – as a strategic sector for national economies (because of its impact on other industries) – has undoubtedly been the most affected of all, therefore, the industry that has made the greatest efforts to creatively bounce back in the best condition possible.
With global vaccination progressing and restrictions easing, companies and countries are bracing themselves for a post-Covid scenario that may be d
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