Five trends and key areas of concern within programmatic advertising – digital advertising that is bought, sold and placed using automated technologies and algorithms – have been dissected in The Future of Programmatic 2024 report by WARC, which offers practical guidance for advertisers evolving their programmatic and ad tech capabilities.
The report highlights programmatic priorities and concerns, signal loss and cookie deprecation, supply chain transparency, sustainability, and spending intentions.
Research findings are based on an exclusive survey of 100 programmatic experts, conducted in July 2024 by WARC in partnership with B2B market research company, NewtonX, and complement
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