Companies need to pay closer attention to customer perceptions of sustainability and see it as a huge financial benefit which adds real value to an organisation, according to a new report from Brand Finance in association with the International Advertising Association.
Brand Finance and the IAA reveal the financial value of sustainability as perceived by the customers of the world’s biggest brands. As part of the analysis, Brand Finance evaluated how sustainable each brand is perceived to be, allocating a ‘Sustainability Perceptions Score’ – after stripping out the impact of revenues – to see which brands consumers think are the most committed to sustainability.
The Brand Finance
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