BPG (Bates PanGulf, part of WPP) has launched brand new digital platforms that reflect its customer experience positioning and growing regional footprint.
The new website showcases the full range of the agency’s capabilities, from data-driven marketing strategies that tap into audiences, to AI-powered personalisation that creates individualised brand interactions.
The launch coincides with the opening of BPG Arabia, the agency’s new headquarters in Riyadh, to strengthen services for a growing roster of clients in Saudi Arabia.
Avi Bhojani, Group CEO, BPG, said: “Delivering exceptional customer experiences is table stakes for today’s successful businesses. And i
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