Digital consumption in Saudi Arabia is surging, positioning the country as an emerging powerhouse in the digital video sector. With a significant portion of the population embracing streaming platforms and smart TVs, CTV offers a direct avenue to engage with audiences in their living rooms.
As we navigate the digital realm, particularly within the dynamic landscape of Saudi Arabia, the surge in CTV adoption and shift in consumer behaviour underscores the importance of incorporating it into omnichannel marketing strategies to create a seamless brand experience across multiple touchpoints.
By leveraging its power, brands can amplify their presence, drive engagement, and forge stron
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