BMW Middle East has photobombed every charging station listed in Dubai on Google Maps with its electric cars as part of a new campaign.
Serviceplan Middle East and BMW Middle East’s ‘crazy’ campaign involved photographing more than 300 stations.
“Of course, we did. You can call it crazy. We call it the BMW iJACK,” it boldly stated.
The thinking: When it comes to electric vehicles in the UAE, data shows that public charging stations are the primary source of charging, so potential buyers look for nearby charging stations first.
BMW said the shoot was intense as the team “visited a lot of EV charging locations in Dubai”.
Google Maps displays more than 300 stations scattered througho
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