fbpx
Campaign Middle East
العربية
FeaturedMediaNews
Anup Oommen
posted on

Bloomberg Businessweek relaunches with monthly print edition

Anup Oommen
posted on

The new commercial and editorial strategy for the brand prioritizes subscriber growth and engagement, as well as premium advertisers –and is driven by an ongoing shift in how Bloomberg’s audience consumes content.

Bloomberg Businessweek’s print edition with LVMH Chairman Bernard Arnault on the cover
Bloomberg Businessweek has relaunched with a premium monthly print magazine and an enhanced daily digital experience, with a focus on the rapidly changing world of money, power and technology under its new editor Brad Stone.
The inaugural cover story is a rare look inside LVMH Chairman and CEO Bernard Arnault’s empire.
Michael R. Bloomberg, founder of Bloomberg L.P. and Bloomberg Philanthropies said, “Bloomberg Businessweek’s expanded new monthly print edition and enhanced digital experience is a reflection of our company’s commitme


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Bernard ArnaultBloombergBloomberg BusinessweekBloomberg MediaBrad StoneJohn MicklethwaitKaren SaltserMichael R Bloomberg
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like