Bizarre marketing
Social ad fatigue is real. A recent study by Nielsen found that 41 per cent of consumers actively tune out ads on social media, while 67 per cent admit to “banner blindness”.
Thus, brands are constantly seeking innovative ways to capture attention. Bizarre marketing, with its unconventional and often shocking tactics, has emerged as a powerful tool for standing out from the crowd.
But when does it truly work, and how can it be effectively implemented?
Irina Tatarinova, Brand Director at Flowwow, shares her thoughts on these “wow-drops”.
When does bizarre marketing work?
The effective
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