A commitment to solving real-life skincare issues by delving deep into specific problems, finding solutions for them and empowering users by doing so has always been at the core of the Bio-Oil’s brand mission.
It is this research-based, rooted-in-reality approach and unwavering desire to respond to consumer needs that first promoted Bio-Oil makers to create Bio-Oil Body Lotion, the fourth in its line of skincare products.
The founders, brothers – Justin and David Letschert – identified a need in the market for a high-performance, hydrating body lotion that could be applied easily absorb quickly, yet still deliver standout results, replenishing and moisturising skin in the same way as a traditional body cream or butter.
So convinced of the versatility of Bio-Oil Body Lotion and its credentials as the daily moisturiser of choice for a wide range of skin types, the brand recently made the bold move to invite three UAE-based real women – rather than models – of different ethnicities (Caucasian, Filipino and Indian) to take a starring role in their latest marketing campaign which will roll out across Bio-Oil UAE owned and digital platforms.
By doing so they set out to highlight the far-reaching benefits of Bio-Oil Body Lotion, the multi-purpose nature of the product and how appropriate it is as a frequent-use staple for consumers of all ages and backgrounds.
Not only that, this highly relatable, region-specific campaign reiterates the suitability of the product for users based in the UAE. Bio-Oil Body Lotion seamlessly replenishes and maintains the skin’s natural moisture balance, increasing barrier function (reducing water loss) and supplementing natural oils that may have been stripped away in everyday life (air conditioning being a major culprit here).
As we move into the cooler months and many of us spend more time outdoors and increasingly expose our skin to the elements, the hydrating, fast-action element of the hugely convenient product really comes into its own. What’s more, despite its hardworking credentials Bio-Oil Body Lotion stills feels luxurious to apply and delivers fantastic silky-smooth results.
Anet D’Mello the Brand Manager for Bio-Oil explains: “We’ve always prided ourselves on the absolute relevance and authenticity of our products. We firmly believe that Bio-Oil Body Lotion is the ideal frequent-use moisturiser for a wide range of different skin types and this campaign really brings to attention to the versatility, accessibility and suitability of the product for the UAE market.”
In short, not only is Bio-Oil Body Lotion a noteworthy addition to the skincare world, but Bio-Oil’s new marketing campaign also sets out to celebrate individualism, real women and the diversity of the UAE population like never before.
This is the fourth product launched by the iconic skincare brand, whose range also includes Skincare Oil (the best-selling scar and stretch mark product, available in more than 180 countries), an award-winning Dry Skin Gel and Skincare Oil (Natural), which launched in 2020. The company is adored around the globe and is known to be a favourite with celebrities such as Kim Kardashian, Priyanka Chopra, Kate Middleton and Victoria Beckham.
Credits
Agency: Brazen
Managing Partner: Louise Jacobson
Client Services Director: Alexia Lawrence-Jones
