The Sound of Togetherness
BKF produced a campaign created by BBDO Abu Dhabi, to launch Etisalat’s new sonic signature. The shoot took place between Dubai, Beirut and Athens. Directed by Luis Aguer, a millennial director based in Argentina, he is known to pay close attention to details and generate modern imaginary, which is highly reflected in all of his work. The production created a memorable brand film, showing that great things can happen when people come together. Music is shown to be a universal language, connecting different nationalities, ages, cultures and genders from around the world.
This campaign gave a voice to everyone, including the de
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