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Case StudyDigitalFeaturedSocial Media

Betty Crocker’s “30 Ways to Share Your Love” Ramadan Campaign

Betty Crocker, the renowned brand for cake mixes and other products, has launched a unique Ramadan campaign called “30 Ways to Share Your Love”, in collaboration with Hashtag Social Media Agency & Starfish Influencers Agency. The campaign celebrates the flavors of Ramadan by featuring seven social media influencers who have each innovated four traditional recipes with a “Betty” twist. This campaign brings family and friends together over a selection of homemade Ramadan staples made with love and Betty Crocker’s goodies.

Betty Crocker’s “30 Ways to Share Your Love” campaign adds creativity and warmth to the celebration of Ramadan this year. The campaign is a nod to the fact that food


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