Betty Crocker, the renowned brand for cake mixes and other products, has launched a unique Ramadan campaign called “30 Ways to Share Your Love”, in collaboration with Hashtag Social Media Agency & Starfish Influencers Agency. The campaign celebrates the flavors of Ramadan by featuring seven social media influencers who have each innovated four traditional recipes with a “Betty” twist. This campaign brings family and friends together over a selection of homemade Ramadan staples made with love and Betty Crocker’s goodies.
Betty Crocker’s “30 Ways to Share Your Love” campaign adds creativity and warmth to the celebration of Ramadan this year. The campaign is a nod to the fact that food can be one unique way to share happiness and joy, as well as create a sense of community and togetherness. The tagline of the campaign, “30 Ways to Share Your Love,” emphasizes the thoughtful spirit manifested by sharing love over a homemade feast of Ramadan delicacies. This campaign reflects an irresistible fusion of authentic dishes like Masabib and Qatayef and modern creations like French Toast and Brownies, crafting a collection of 30 delicious recipes that are perfect for Iftar and Suhoor and can be made in no time.
This campaign showcases 4 Ramadan edible innovations carefully crafted by each of the 7 influencers, comprising a total of 30 creative yet easy recipes. In addition to the easy-to-follow instructions, the recipes are accompanied by visual demonstrations that make them suitable for all cooking levels. These recipes were featured by 7 popular food influencers based in Saudi Arabia and the United Arab Emirates, with a wide fanbase of more than 3 million followers on social media. The campaign is tailored for consumers in Saudi Arabia and the United Arab Emirates. As such, it capitalizes on Betty Crocker’s impactful presence in the social realm, making it a great opportunity to inspire people to break out of their cooking comfort zone and try new recipes during Ramadan.
The inclusion of traditional dishes in the recipe collection demonstrates Betty Crocker’s appreciation for the cultural significance of Ramadan and its commitment to providing diverse recipe options while keeping its promise that “Kitchen is for everyone.” This campaign is a testament to the brand’s willingness to go beyond traditional marketing approaches by tapping into new forms of marketing such as cultural localization which produces content that is more authentic and relatable to consumers.
Betty Crocker’s latest campaign reflects the brand’s deep commitment to its customers. Rather than promoting its products by adopting a hard sell approach, Betty Crocker has chosen to go beyond by celebrating such a significant event, the holy month of Ramadan, and the joy that comes with sharing its Iftar feast. This approach highlights how Betty Crocker is eager to challenge the traditional methods by shedding light on the significance of local cultural rituals, proving that it recognizes and values the traditions and beliefs of its diverse customer base. By connecting with its customers on a deeper level and reflecting the cultural significance of Ramadan, Betty Crocker is building a stronger relationship with its customers and fostering brand loyalty. Overall, the campaign reflects Betty Crocker’s dedication to its customers and their cultural practices, setting the company apart from its competitors.
Campaign Highlights:
- Accounts Reached: 3+ Million
- Accounts Engaged: 16K+
- Content Interactions: 20K+
