By Sofia Serrano
With the new rules and lockdowns during the height of the pandemic, there was a digital acceleration that pushed people to buy online and stay safe at home. As people have started going back to physical stores, however, they are now looking for the convenience of digital plus the experiential aspect of physical. Customers are asking for hybrid shopping.
There are many examples on how retailers had to adapt to the new demands. The shopping, property and leisure company Majid Al Futtaim is one retailer that has embraced this digital acceleration and innovated to provide its customers with hybrid experiences within physical stores. One example is the Lego store that recently opened in Dubai
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