fbpx
FeaturedMarketingOpinionPeople

Being brave and sharing stories: what I learned at The Marketing Society – by Gemma Greaves

By Gemma Greaves, outgoing chief executive of The Marketing Society

If there’s one thing I’ve learned in 14 years at The Marketing Society, which I left this week, it’s the importance of sharing stories.

We need to share more stories with each other, more of the time. We need to share stories about our industry, about our brands, about our leadership challenges and also about ourselves as human beings.

My story is about something that I think we can all suffer from: imposter syndrome.

When I became the society’s chief executive in 2017, I felt it acutely. I was too young, too female, too different from what had been before. What right did I have to step on to the stage and address a room full of brilliant marketing leaders?

Everything changed


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.