beIN Media Group has chosen Synamedia Iris to launch a new and first-of-its-kind broadcast advertising offering in the Middle East & North Africa (MENA) region.
With the new addressable advertising platform, beIN can now generate new, targeted advertising inventory tailored to each country. The service will initially be available in Morocco, Saudi Arabia, UAE, Iraq, and Lebanon, with additional markets available later this year.
beIN intends to expand its use of Synamedia Iris to its streaming services, simplifying the process for advertisers to run unified campaigns across both broadcast and digital platforms. The application is planned to extend to streaming services in 2025.
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