Mohammad Al-Subaie, CEO of Bein MENA and Khalid Waleed Alkhudair, CEO of SMC
Bein Media Group announced the signing of a strategic partnership agreement with SMC, which appoints the Riyadh based media representation firm as the exclusive advertising partner for the global media group within the Middle East and North Africa (MENA). The agreement covers all Bein channels, including Bein’s flagship sports channel Bein Sports, the official broadcaster of the FIFA World Cup Qatar 2022TM, and covers the period before, during, and after the tournament up to the end of 2023.
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