When Sobha Realty announced it was becoming a sponsor of Arsenal FC, it was a real statement of intent.
The North London team is one of the top 20 biggest football clubs in the world. While sports sponsorship is hardly new, for the real estate developer it was a sign that it had big ambitions. Global ambitions.
While Sobha is making a name for itself in the UAE, a market dominated by some heavyweight property developers, it also has its eyes on a bigger stage.
After all, you don’t see Emaar or DAMAC on football shirts in the English Premier League.
It is a four-year deal and sees Sobha join another local name (Emirates) on the famous jerseys of Arsenal.
Alongside the shirt pl
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
