Consumer awareness in GCC is currently at an all-time high.
A recent study by Oliver Wyman revealed that GCC consumers exhibit 30 per cent higher expectations for personalised retail experiences than their global counterparts.
So, for retailers, personalisation is understandably a business imperative today. That begs the question: How can retailers with a vast customer base personalise their products/services and communications to individual preferences and expectations? The recent partnership between BTC Fashion and WebEngage offers clarity.
BTC Fashion, the retail arm of the Business Trading Company (BTC), recently partnered with WebEngage, a leading marketing technology
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