Behind Vice x Nike for Dur Bali’s ‘What if you can’
Dur Bali, a Saudi Arabian athlete, featured in the second installment of Nike’s regional series titled ‘What if you can’.
The video was designed as a documentary-style interview with Bali. It followed her journey into the world of sport, the challenges she faced, and how she overcame them.
Campaign Middle East spoke with Karen Abdallah, Senior Project Manager at VICE Media Group, to gain insights into the creative design of the series. The production agency handled the creative production of the video series. It also carried out the organic and media engagemen
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