By Emmet McGonagle
Beats by Dr Dre has launched a campaign celebrating black resilience in light of what has been a pivotal year in the rally towards racial equality.
Created by Translation LLC, “You love me” contrasts the ways in which black music, style and culture are depicted within society against everyday experiences of inequality and racism.
“Love me or not, we love each other deeply”, artist Tobe Nwigwe declares alongside clips of black families and communities, highlighting the joy experienced by black people in spite of their unique experiences of oppression.
Soundtracked by Solange Knowles, the ad features Haitian-
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
