Alternative Digital Agency has been appointed as the strategic growth, brand, and martech partner for BCD Global, marking a key collaboration between legacy-led development and future-ready brand building.
With a brand heritage that spans more than 70 years, BCD Global is a multi-generational real estate and development group, guided by the vision of Angad Bedi. In Dubai, the Group’s regional strategy is led by Amit Puri, CEO – Middle East.
Under this mandate, Alternative Digital Agency will deliver an integrated engagement spanning brand strategy, communications, marketing technology, customer experience, and growth frameworks bringing together storytelling, systems, and scale.
Commenting on the partnership, Yash Ganatra, Managing Director of Alternative, said: “BCD Global represents the rare balance of legacy and ambition. Our partnership goes beyond execution; we’re building a platform for sustained brand strength, market relevance, and long-term value.”
The collaboration signals a shared belief in thoughtful growth, disciplined innovation, and building for the future without losing sight of legacy.
