By Lindsay Stein
Ford has hired Omnicom Group’s BBDO to lead its global, omnichannel creative business, following a review that kicked off this spring.
Longtime incumbent WPP is retaining the activation portion of the business, which includes pieces like media, production, CRM and digital.
Wieden+Kennedy also came away from the review, which was run by Flock Associates, with a piece of the business, being hired for special projects and innovations.
“Ford already is one of the most recognised and respected brands in the world,” said Joy Falotico, Ford group vice president and chief marketing officer, in a statement. “In this pivotal moment of reinvention and
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