UAE-born fresh juice maker Barakat joined forces with its creative and social agency Havas Middle East to raise awareness about the importance of reading the back labels on products to discover what goes into the food and drinks consumers buy.
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As part of the #ReadTheLabel campaign, Barakat and its agency removed all text, images and even the logo from front labels of the brand’s juice bottles -despite both front and back labels listing the same information, as Barak
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