fbpx
FeaturedMarketingSocialThe Work

Barakat and Havas Middle East collaborate for #ReadTheLabel awareness campaign

Barakat partners with Havas Middle East to raise awareness about the importance of reading the back labels on products.

https://www.youtube.com/watch?v=onZM1DeLUCU

UAE-born fresh juice maker Barakat joined forces with its creative and social agency Havas Middle East to raise awareness about the importance of reading the back labels on products to discover what goes into the food and drinks consumers buy.
OOH! Campaign Breakfast Briefings are back! Join us to discuss all things Out-Of-Home – live and in-person. But register now. Tickets are limited. Click here for more details.
 

As part of the #ReadTheLabel campaign, Barakat and its agency removed all text, images and even the logo from front labels of the brand’s juice bottles -despite both front and back labels listing the same information, as Barak


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments