The agency’s new ECD has followed its CEO from FP7 and promises to use passion to raise standards
Left to right: Youssef, El Sayed, Saeidi, Ighodaro, Banham, Mosallam
Sasan Saeidi, formerly managing director of FP7 Dubai, recently joined J. Walter Thompson as its regional Gulf CEO. He took the post about six months after JWT Dubai CEO Mohammed Sabry left, along with executive creative director Marco Bezerra. The agency has been in a state of flux since then, and Saeidi’s arrival was the start of moves by JWT MEA chairman Roy Haddad to restore some stability.
Saeidi has been putting together a new leadership team –
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