Bang & Olufsen and Ferrari’s recent collaboration saw them lean into their brand signatures to create something iconic.
Excellence in aluminium craftmanship for Bang & Olufsen. The striking shade of red, world-renowned for being linked with Ferrari.
“The key to a successful collaboration, undeniably, is to create a product that feels instantly associated, in equal measure, with both participating parties,” said Senior Vice President of Business Development at Bang & Olufsen, Christoffer Poulsen.
“That can often be a hard task, but in this instance, when both brands are known for such strong visual identities as Bang & Olufsen and Ferrari do, makes the process seamless.”
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