Popular sports shoe brand New Balance is going back to its roots with its latest ‘Grey Day’ campaign.
In the late 1970s, grey was originally used as a solution for urban runners whose white shoes were getting destroyed by city conditions. The grey suede reinforced durability, matched the colour of asphalt, and fit into consumers’ lifestyle.
New Balance said Grey Day “pays homage to the new and classic expressions of the brand’s enduring legacy in the colour grey. Countless iterations of grey product later, the connection between the colour and New Balance remains everlasting and endlessly versatile”.
In tribute to the colour grey the U.S sports brand has released sever
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