On 22 February 2022, Backlite Media launched the Jawhara, one of Dubai’s most unique and iconic digital billboards. Located in a prime position on the Sheikh Zayed Road, opposite the Museum of the Future, between The World Trade Centre and Dubai Mall, The Jawhara will be seen by an estimated 500,000 people every day.
James Bicknell, CEO at Backlite Media, commented, “Launching the latest in our Landmark Series, The Dubai Jawhara is a truly iconic digital advertising structure, up there along with the world’s best advertising signs. We are proud of our continued innovation in the Dubai digital outdoor advertising space.”
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