The new category will celebrate the best in creativity for advertising of products and services between two businesses. In announcing the B2B Cut executive jury member, Katharina Maun, Founder & CCO, DODO, Austria explained: “B2B marketing being treated as the unloved stepchild of creative advertising, is a thing of the past. Realizing that we live in a globalised world where businesses need to build relationships with partners around the world, opens up a huge field of creative opportunities. Especially when addressing really niche target groups, creatives are challenged to find new ways of communicating. And the cliche that B2B advertising is unemotional and boring is passé: busines
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