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Shantelle Nagarajan

posted on Feb. 18, 2025 at 12:31 pm

Authentic narratives at the forefront of marketers’ Ramadan strategy

Shantelle Nagarajan

posted on Feb. 18, 2025 at 12:31 pm

Panel 2 at Campaign's latest Breakfast Briefing highlights authentic storytelling amongst key strategies for marketing in the Ramadan season.

Authentic Ramadan

From top left: Rasha El-Ghoussaini, Head of Agency – Snap Inc. MENA; Ghadeer Khub, Director of the Creative & Production Department, DCT Abu Dhabi; Stanislas Brunais, Marketing Director, Ounass; Roxane Magbanua, General Manager – Marketing, Al-Futtaim Automotive.

Top brand marketers from across the region gathered at the Campaign Breakfast Briefing: Ramadan Advertising and the Year Ahead for Media & Marketing 2025 to share their strategies for Ramadan advertising in 2025.

This recap summarises insights from a discussion powered by Snap Inc. and facilitated by Rasha El-Ghoussaini, Head of Agency – Snap Inc. MENA, featuring marketers from various industries.

Ghadeer Khub, Director of the Creative & Production Department, DCT Abu Dhabi, Roxane Magbanua, General Manager – Marketing, Al-Futtaim Automotive, and Stanislas Brunais, Marketing Director, Ounass sat down to share their take on how communications and creative storytelling around Ramadan ha

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Tags:Al-Futtaim Automotive Campaign Breakfast Briefing DCT Abu Dhabi Future of Media and Marketing Ghadeer Khub Ounass Ramadan Advertising Rasha El Ghoussaini Roxane Magbanua Snap Inc.Stanislas Brunais

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.