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Authentic narratives at the forefront of marketers’ Ramadan strategy

Panel 2 at Campaign's latest Breakfast Briefing highlights authentic storytelling amongst key strategies for marketing in the Ramadan season.

Authentic RamadanFrom top left: Rasha El-Ghoussaini, Head of Agency – Snap Inc. MENA; Ghadeer Khub, Director of the Creative & Production Department, DCT Abu Dhabi; Stanislas Brunais, Marketing Director, Ounass; Roxane Magbanua, General Manager – Marketing, Al-Futtaim Automotive.

Top brand marketers from across the region gathered at the Campaign Breakfast Briefing: Ramadan Advertising and the Year Ahead for Media & Marketing 2025 to share their strategies for Ramadan advertising in 2025.

This recap summarises insights from a discussion powered by Snap Inc. and facilitated by Rasha El-Ghoussaini, Head of Agency – Snap Inc. MENA, featuring marketers from various industries.

Ghadeer Khub, Director of the Creative & Production Department, DCT Abu Dhabi, Roxane Magbanua, General Manager – Marketing, Al-Futtaim Automotive, and Stanislas Brunais, Marketing Director, Ounass sat down to share their take on how communications and creative storytelling around Ramadan ha


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