Audi has become the first brand to activate the newly introduced Podium Showcase Stand at Muscat International Airport, in partnership with JCDecaux Oman.
Positioned at the departures and arrivals entrance doors, the high-visibility platform aims to connect Audi with travellers at one of Oman’s busiest transport hubs, ensuring extended exposure to both international and domestic travellers, tourists and visitors.
Intended to ensure uninterrupted engagement with premium and HNWI audiences, Audi is displaying its flagship models in a setting where brand interactions are naturally heightened with business travelers, affluent visitors, frequent flyers and high-value consumers.
Commenting on the activation, Christian Nehme, General Manager, Premium Motors Oman, said, “Collaborating with JCDecaux Oman at Muscat International Airport has been a key part of Audi Oman’s branding strategy. The high visibility and strategic location of the Podium Showcase Stand provide the ideal setting to present our premium models to a sophisticated audience.”
“As a gateway to Oman, the airport offers a unique opportunity to engage with high-net-worth individuals, and international travelers, reinforcing Audi’s commitment to innovation and luxury. This activation enhances our brand presence in a high-impact environment, supporting our long-term marketing strategy in the region,” Nehme added.
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Muscat International Airport serves as a strategic branding hub, offering advertising solutions designed to engage an audience with longer dwell times and high receptivity to premium brands.
The Podium Showcase Stand is part of a broader effort to enhance brand interaction in high-traffic airport zones, ensuring maximum exposure in a non-intrusive yet impactful manner.
Bechir Chehab, Managing Director of JCDecaux Oman, said, “The launch of the Podium Showcase Stand at Muscat International Airport represents a significant step in elevating brand presence within a premium travel environment. This type of engagement, particularly in high dwell time areas like airports, can be an effective strategy for capturing the attention of the right audience. The collaboration with Premium Motors Oman and JCDecaux Oman played a significant role in this project, suggesting a well-coordinated effort to understand and meet Audi’s marketing goals.”
Chehab added, “By utilising the expertise of JCDecaux Oman to interpret client briefs accurately, Audi was able to secure a podium that aligns with their brand image and marketing objectives. Such partnerships can often lead to innovative solutions, leveraging the unique environment of an airport to maximise brand exposure and customer interaction.”
The airport environment presents a prime location for luxury brands, providing a direct connection to decision-makers and consumers with strong purchasing power. The integration of dynamic and interactive displays further enhances audience engagement, making airport advertising an effective channel for brand storytelling and product showcases.
“We extend our appreciation to Oman Airports for their support in facilitating this initiative and look forward to welcoming more brands to this exclusive space,” Chehab concluded.
