Atlantis, the Palm’s partnership with Yandex Ads has garnered an impressive reach of over 669,000 and a return on investment of 1,039 per cent.
The collaboration aimed to tap into the growing influx of Russian tourists to Dubai, particularly after Russia emerged as one of the top three countries contributing to Dubai’s international visitor count in 2023.
With an estimated 731,000 Russian visitors by August 2023 and projections indicating further growth in 2024, Atlantis, the Palm seized the opportunity to enhance its visibility on Yandex Search and the Yandex Advertising Network, strategically positioning itself to attract more Russian tourists to its luxurious resort in Dubai.
Atlantis, the Palm collaborated with Yandex Ads to execute a multifaceted campaign targeting affluent Russians seeking a winter escape to the UAE.
The campaign included two key components: captivating video presentations aimed at strengthening brand recognition, and targeted performance strategies tailored to increase bookings.
The videos spotlighted the hotel’s iconic pink palace silhouette, set against the backdrop of the Arabian Gulf and Dubai’s skyline, inviting viewers on an immersive tour of the resort’s lavish amenities and diverse leisure offerings.
The strategy for performance executions involved targeting brand keywords in search results, followed by retargeting on the Yandex Advertising Network.
This retargeting aimed to convert individuals who had seen the awareness ads or visited the site but did not book.
The banners used in this retargeting campaign featured the message “Incredible winter vacation in the sunshine” along with a call-to-action prompting users to book a stay.
