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posted on Oct. 20, 2025 at 4:30 pmOct 20, 2025

Creativity takes centrestage at Athar as leaders gather in Riyadh

posted on Oct. 20, 2025 at 4:30 pmOct 20, 2025

This year, Athar Festival ups the ante with more than 200 local, regional, and international speakers, including more than 60 from Saudi Arabia, alongside more than 80 exhibitors and sponsors.

Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry returns to Riyadh this week, from 21-22 October at JAX District’s Diriyah Biennale Foundation, for its third edition. This celebration of all things creative and cutting-edge promises to be the biggest and boldest to date.

This year’s festival ups the ante with more than 200 local, regional, and international speakers, including more than 60 from Saudi Arabia, alongside more than 80 exhibitors and sponsors.

Together, they will help deliver over 100 hours of content across nine distinct formats, from panels and keynotes to interactive sessions, masterclasses, and curated netw

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Tags:Athar Athar Awards Athar Awards 2025 Athar Festival Athar Festival 2025 Athar Festival agenda Athar Festival speakers Athar Festival stages Riyadh

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.