Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024.
The Athar Festival 2024, held last week in Riyadh, has cemented itself as a defining moment for Saudi Arabia’s creative industry. This year’s event, underpinned by a strong vision of innovation and global collaboration, reflected the Kingdom’s ongoing evolution as a hub for world-class creativity, aligned with the objectives of Vision 2030.
From the outset, Athar’s agenda was a masterclass in bringing together some of the brightest minds in marketing and communications. More than 100 regional and international speakers, including industry took t
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