Global omnichannel media agency Assembly has announced its new account win, the Virgin Mobile UAE account. The account win follows a competitive pitch process.
As part of its responsibilities, Assembly will take charge of managing Virgin Mobile’s digital activities, to drive its campaigns, which include paid and organic media channels, and data and analytics.
The agency will also be responsible for building Virgin Mobile UAE’s affiliate network and enhancing its user experience. It will also act as a CRM consultancy for the same.
“We are excited and proud to have won the Virgin Mobile UAE account,” said Faisal Dean, CEO of Assembly MENA.
“This partnership showcases our commitment to collaborating with our clients as business partners, providing market leading activations touching all stages of the customer journey. With our strengths in data, talent and tech, we are confident in delivering exceptional value to find the change that fuels growth for Virgin Mobile UAE.”
In their agency search, Virgin Mobile UAE was said to be seeking an agency that would be able to deliver omni-channel solutions through “market-leading data and technology capabilities”.
“Assembly MENA has demonstrated their ability to effectively navigate the complexities of the advertising landscape.
“We are excited about this partnership, and we are looking forward to working together with them in elevating our brand, engaging with our customers in innovative and impactful ways and unlocking new avenues of success,” said Rob Beswick, Managing Director at Virgin Mobile UAE.
Assembly MENA’s partnership with Virgin Mobile UAE is part of the agency’s expanding client portfolio.
Earlier this year in April, Virgin Mobile UAE also appointed Havas Middle East as its creative and public relations partner. The group’s arms, Havas Creative and Red Havas, are responsible for leading the brand’s strategy and creative direction, and public relations communications, respectively.