Asmaa Nowbandi, a Bachelor of Fine Arts (BFA) student majoring in Visual Communication with a focus on Graphic Design at the American University in Dubai (AUD)As the official UAE representatives of the Cannes Lions Festival, Motivate Media Group and Motivate Val Morgan have announced that Asmaa Nowbandi, a Bachelor of Fine Arts (BFA) student majoring in Visual Communication with a focus on Graphic Design at the American University in Dubai (AUD), has been selected to represent the UAE at the prestigious Cannes Lions Roger Hatchuel Academy 2025.
The Roger Hatchuel Student Academy — founded in 2003 and an initiative of the Cannes Lions International Festival of Creativity — offers students interested in pursuing a creative path in advertising, a unique learning experience designed to help launch their careers. Selected students learn first-hand fro








