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Asmaa Nowbandi to represent the UAE at Cannes Lions Roger Hatchuel Academy 2025

The Roger Hatchuel Student Academy Class of 2025 will offer 30 students the opportunity to learn from the world's top brands, creative minds and leaders during the Cannes Lions International Festival of Creativity in France.

Asmaa Nowbandi, a Bachelor of Fine Arts (BFA) student majoring in Visual Communication with a focus on Graphic Design at the American University in Dubai (AUD) has been chosen for the Cannes Lions Roger Hatchuel Academy 2025.Asmaa Nowbandi, a Bachelor of Fine Arts (BFA) student majoring in Visual Communication with a focus on Graphic Design at the American University in Dubai (AUD)

As the official UAE representatives of the Cannes Lions Festival, Motivate Media Group and Motivate Val Morgan have announced that Asmaa Nowbandi, a Bachelor of Fine Arts (BFA) student majoring in Visual Communication with a focus on Graphic Design at the American University in Dubai (AUD), has been selected to represent the UAE at the prestigious Cannes Lions Roger Hatchuel Academy 2025.

The Roger Hatchuel Student Academy — founded in 2003 and an initiative of the Cannes Lions International Festival of Creativity — offers students interested in pursuing a creative path in advertising, a unique learning experience designed to help launch their careers. Selected students learn first-hand fro


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.