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ASDA’A BCW and Proof Communications create #MoveForwardWithBayer



Bayer, one of the world’s largest pharmaceutical companies, set out to grow the number of Saudi nationals employed in Saudi Arabia. But there were challenges to address such as attracting top Saudi talents, who preferred government jobs; and motivating them to join the pharma sector. ASDA’A BCW and Proof Communications created an integrated omnichannel campaign to attract Saudi nationals for careers at Bayer.
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