Social media is now the leading media channel worldwide, and is forecast to total $247.3bn in 2024, up 14 per cent year-on-year. This is according to WARC Media’s latest Global Advertising Trends report.
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025.
Alex Brownsell, Head of Content at WARC Media, talked to Campaign Middle East about the implications of social media becoming the largest channel worldwide by advertising investment.
“It further highlights that advertising spend is being concentrated with a small number of digital platforms, especially those that are perceived to assist at all stages of the purchase funnel, with both brand-buildi
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