Arla Foods MENA's Back to School campaign.Arla Foods MENA has partnered with data collaboration platform LiveRamp to drive customer acquisition for its Back to School campaign.
Leveraging retailer transaction data through LiveRamp’s platform, Arla Food’s in-house digital team The Barn built precise deterministic audience segments based on purchase behaviour for better campaign effectiveness and omnichannel measurement.
Being a brand that does not have its own commerce platform, Arla could only measure ROI of the Puck campaign through marketing mix modelling studies, and so it was looking for a solution that enabled the brand to measure impact on sales in a more agile and robust approach.
Through this partnership, Arla Foods
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
