For Campaign Middle East’s October issue, we reached out to a cross-section of industry experts to ask them one question.
Is having no logos or visible branding more effective in outdoor media?
Now, if you’ve seen this billboard or this one on Sheikh Zayed Road in Dubai this year, the question will definitely make sense.
Opinions were definitely divided as the replies we received varied across the board with different reasonings to boot.
Here’s the first part of all the replies we received.
Beverley D’Cruz
General Manager, Pizza Hut, Middle East and Pakistan
No
Most brands do not have the brand recall it would need to not have a logo on the outdoor.
Brand recall and vis
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Tags:Ahmed EmamAlshayaAnne TullochBackLite MediaBeverley D’CruzChief Sales OfficerExecutive Growth & Operations Directorgeneral managerGroup Marketing Communications DirectorHenrietta ShakespeareIndustry forumIndustry ViewMiddle East and PakistanPizza HutStellantis Middle East and AfricaViola OutdoorViral Patel
