Injeel Moti, Managing Director of Catch CommunicationsIn the world of public relations, there is a growing trend of agencies billing clients based solely on the amount of media coverage they secure. At first glance, this model seems simple, straightforward, and results-driven. However, it overlooks the far more nuanced, labour-intensive aspects of PR work that are essential to crafting effective strategies and shaping a brand’s narrative. In reality, agencies that focus only on media placements are doing a disservice to both their clients and themselves.
The ‘pay-per-coverage’ PR model, often championed as a quick way to secure measurable results, might seem like an attractive option for businesses looking to see immediate media wins. However,
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