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Arby’s KSA cooks up authenticity in first anniversary campaign

The campaign was a collaborative effort with Saudi agency, Kijamii.

A still from the “Ala Osoluh” campaign

Arby’s Saudi Arabia has launched a celebratory campaign titled ‘Ala Osoluh’ which loosely translates to ‘The Authentic’. 

The campaign includes a signature song by rapper Bandar Yahya, who’s the voice of the brand’s first anthem in Saudi Arabia. This was distributed along with nationwide in-store activations. 

Kijamii, an independent advertising agency in the MENA region, was behind the campaign’s creation.

“Kijami has been an exceptional partner from the very beginning,” said Abdulrahman Rashwan, Arby’s Regional Marketing Manager.

The agency was also behin


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