Launched during the Holy Month of Ramadan, ‘The Undelivered’ campaign by Aramex packaged creativity with empathy to attain worldwide success.
Aramex used the campaign to emphasise its corporate responsibility strategy to generate a global call for peace in Gaza. This aligns with the company’s commitment to ‘Delivering Good’.
Aramex witnessed participation on the campaign’s dedicated website from across 43 countries. The video campaign garnered over 14 million views, and counting, across YouTube, Instagram Facebook, X and LinkedIn. The video was also shared by top influencers on Instagram, reaching over 10 million users.
All elements of the campaign, such as the website and variou
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