With phishing and impersonation scams on the rise, Aramex has launched an AI-generated awareness campaign to help customers distinguish legitimate brand communications from scam ones.
Rolled out on the company’s social media platforms, the campaign uses a deliberately surreal, AI-style video to spotlight the growing issue of scam messages targeting Aramex customers across key markets, including the UAE, Saudi Arabia and Jordan.
The Aramex film starts with a conventional brand introduction before glitching into AI-generated visuals: delivery drones, people with box or animal heads, and surreal scenes that blur fiction and reality. The narrator shares a warning, “Not everything you
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