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posted on Mar. 21, 2025 at 2:40 pmMar 24, 2025

UAE Mother’s Day: FNP.ae honours the strength of mothers in the UAE

posted on Mar. 21, 2025 at 2:40 pmMar 24, 2025

The FNP.ae Mother's Day campaign includes four digital billboards along Sheikh Zayed Road in Dubai and four across Abu Dhabi.

FNP.ae Mother's Day campaign

In a heartfelt tribute honouring the unwavering strength, love, and dedication of mothers across the UAE, FNP.ae has revealed an outdoor campaign for Arab Mother’s Day.

With four digital billboards placed along Sheikh Zayed Road in Dubai and four more out-of-home billboards placed in prominent locations across Abu Dhabi, the campaign serves as a powerful reminder to cherish and celebrate the women who shape our lives.

The campaign was brought to life in partnership with advertising agency Pinstorm. FNP.ae partnered with Viola Media, a part of Multiply Media Group, for its billboards in Abu Dhabi, and with Hypermedia for its billboards in Dubai.

Underscoring the significance of the occasion,

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Tags:Arab Mother's Day billboards digital billboards FNP.ae Mothers Day ooh advertising Out-of-home advertising outdoor campaign Rajesh Kumar Sheikh Zayed Road

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.