By Sara Nelson
Apple has showcased the app tracking transparency (ATT) privacy feature on iOS in a new ad.
Extensive tracking occurs online and in apps, with that data being collected, shared, aggregated and monetised. This app purports to give users the option to protect their personal information and privacy.
The new Apple spot illustrates this by following the journey of an individual going about his daily routine, with each scene reflecting an app people commonly use.
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