Apple’s new Someday campaign for its AirPods 4 release, directed by Spike Jonze and featuring Pedro Pascal, has taken the cinematic route to capture how technology and music can transform emotional experiences.
The Someday campaign, now airing across the UAE and Saudi Arabia, was brought to life by creative agency TBWA\Media Arts Lab, production house MJZ, with post-production handled by TRAFIK and editing by Final Cut.
In the film, Pascal portrays a character finding his way through heartbreak, whose world literally transforms from a cold winter landscape to a vibrant, musical dreamscape when he activates Active Noise Cancellation (ANC) on his AirPods 4.
https://www.youtube.com/watch?v=urTfE
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