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posted on Mar. 11, 2025 at 10:40 amMar 11, 2025

APCO appoints new MENA leadership with an eye on growth

posted on Mar. 11, 2025 at 10:40 amMar 11, 2025

Samer El Hachem will step into the role of Deputy President for MENA at APCO, where he will drive the region’s development as a key engine of growth for the company.

APCO appointments

From top left, clockwise, Samer El Hachem, Deputy President for MENA; Andrew Bone, Managing Director — Saudi Arabia; Muhannad Al Badri, Managing Director, Public Sector — UAE; and Mohamed Bahaa, Managing Director, Private Sector — UAE.

Global advisory and advocacy firm APCO has appointed a new leadership structure for its Middle East and North Africa (MENA) operations, laying the foundations for further growth in 2025 and beyond.
Samer El Hachem, currently serving as Chief Operating Officer for the region, will step into the role of Deputy President for MENA, where he will drive the region’s development as a key engine of growth for the company.
Supporting El Hachem will be Muhannad Al Badri, who has been elevated to Managing Director, Public Sector— UAE, and Mohamed Bahaa, who will become Managing Director, Private Sector — MENA in parallel to his role in APCO’s global public affairs leadership team.
Mamoon

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Tags:advisory advocacy Andrew Bone Apco appointments change management Christophe Guibeleguiet Creative and Brand Strategy Crisis and Risk Management Family Office Frédéric Cornet Imad Lahad internal communications Leadership Mohamed Bahaa Muhannad Al Badri Public Policy and Government Affairs Samer El Hachem transformation Yomna Kamel

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.