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posted on Jan. 02, 2025 at 8:55 am

AOTY Snapshot: Tactical on winning Independent Agency of the Year

posted on Jan. 02, 2025 at 8:55 am

Mike Khouri, CEO of Tactical, shared his reflections after the agency lifted a coveted trophy at the Agency of the Year Middle East awards.

Tactical was recognised as the Independent Agency of the Year by Anup Oommen, the Editor of Campaign Middle East.

Tactical was awarded the Independent Agency of the Year 2024 award at Campaign Middle East’s Agency of the Year Middle East Awards held in December 2024.

According to the judges, the winning agency showcased how it has always been passionate about blending creativity with technology to redefine the way brands connect with audiences in the MENA regoin. The agency also formed the region’s first all-female innovation team, using XR technology to engage audiences in impactful new ways.
Mike Khouri, CEO of Tac

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Tags:Agency of the Year Middle East awards all-female innovation team AOTY 2024 augmented reality Campaign Middle East Creative excellence creativity extended reality growth enabler Independent Agency of the Year Mike Khouri mixed reality Tactical technology virtual reality XR

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.