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AOTY Snapshot: Tactical on winning Independent Agency of the Year

Mike Khouri, CEO of Tactical, shared his reflections after the agency lifted a coveted trophy at the Agency of the Year Middle East awards.

Tactical was recognised as the Independent Agency of the Year by Anup Oommen, the Editor of Campaign Middle East.

Tactical was awarded the Independent Agency of the Year 2024 award at Campaign Middle East’s Agency of the Year Middle East Awards held in December 2024.

According to the judges, the winning agency showcased how it has always been passionate about blending creativity with technology to redefine the way brands connect with audiences in the MENA regoin. The agency also formed the region’s first all-female innovation team, using XR technology to engage audiences in impactful new ways.
Mike Khouri, CEO of Tac


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