FARFETCH the brand for modern luxury fashion launched its new global brand campaign, ‘Open Doors to a World of Fashion’. The campaign will run in Out of Home (OOH), print, social, online and for the first time for the company, addressable TV. The new campaign is also the first time the company will unveil its new brand identity and design system which includes the introduction of its ‘Fuse’ monogram.
The campaign brings FARFETCH’s unique business model to life through a vivid multimedia journey. Open-mindedness and optimism are the driving forces behind the new campaign. The joy of togetherness after a period of separation and of being a proudly individual member of a global commun
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