Leo Burnett Middle East and Anghami have joined forces to launch a campaign called ‘The Protective Rhymes’.
The new initiative aims to help parents teach children on how to protect themselves from sexual abuse, through branded content and entertainment.
Research shows that 1 in 9 children in the region experience some form of bodily sexual abuse at the hands of adults, with perpetrators being strangers as well as relatives, teachers, coaches, and friends of parents.
After speaking to parents, the research has also shown that 86 percent of parents don’t know how to educate their kids about safety from child sexual abuse. This includes the most educated ones.
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